Senior Digital Marketing Manager – Plumbing, Water Treatment
Posted 7 days ago
You'll complete your application on Pear Tree.'s career site.
About the Role
A Senior Digital Marketing Manager is required to advance the expansion goals of an organization specializing in plumbing and water treatment solutions. You will oversee the complete marketing lifecycle, encompassing strategic planning, implementation of campaigns, and evaluation of results. By collaborating with both the corporate office and various licensees, you will maintain brand integrity while spearheading initiatives focused on customer acquisition and lead generation across a variety of online platforms.
Requirements
- You should bring 4 to 6 years of experience in performance marketing, backed by evidence of your success in lowering customer acquisition costs and improving conversion metrics.
- You must possess extensive technical expertise in setting up GoHighLevel, handling multi-site CRM systems, and designing advanced sales funnels that incorporate automated SMS and email sequences.
- It is essential to have demonstrated, hands-on experience executing paid Google and Meta advertising campaigns outside of an agency setting.
- You need proficiency in managing Shopify store operations, which includes updating product catalogs and utilizing external promotional plugins.
Responsibilities
- You will be responsible for administering the GoHighLevel ecosystem, including the management of lead routing, sales funnels, and automated customer workflows.
- Your primary duties involve creating and deploying cross-channel campaigns via Google and Meta, while iteratively refining landing pages, inquiry forms, and scheduling flows to boost conversion rates.
- You will manage the Shopify e-commerce site, ensuring that product details, pricing structures, and discounts support broader marketing objectives.
- It is your duty to supervise local search visibility, direct email and social media marketing activities, and work with customer support and sales departments to track lead engagement and return on investment.
- You will provide necessary marketing materials and strategic direction to licensees to maintain cohesive national campaign execution.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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