Senior Direct Response Video Editor
Posted 1 day ago
You'll complete your application on KittySpout's career site.
About the Role
This direct-to-consumer pet brand focuses on cat hydration technology and related accessories. They prioritize building community through initiatives like a VIP club and high-quality content. The business is hiring a Senior Direct Response Video Editor to assist in expansion by crafting high-impact video assets for paid social media platforms. This position is ideal for a remote professional who excels in a fast-moving e-commerce atmosphere, utilizes data to drive creative decisions, and aims to refine brand aesthetics on Meta through strategic production and innovative tech.
Requirements
- You need a minimum of three years of professional experience, specifically in developing short-form direct-response video content for the direct-to-consumer market.
- Proficiency in Adobe Premiere Pro is required, along with a demonstrated history of editing successful Facebook and Meta advertisements.
- You must have extensive knowledge of the DTC landscape, including experience with brands and ad budget management.
- You should be capable of handling a weekly output of eight ad briefs while maintaining high quality to limit revisions.
- Fluency in English is required, as well as experience with AI-assisted production tools like Higgsfield and the ability to merge narrative storytelling with analytical insights.
- You must be prepared to function independently in a fast-paced setting, which may involve working weekends or overtime when necessary.
Responsibilities
- You will oversee the entire lifecycle of creative video projects, specifically targeting short and long-form video sales letters for Meta-based advertising.
- Your main task involves turning raw user-generated footage into successful ads, producing eight high-caliber ad briefs on a weekly basis.
- You will evaluate previous video data to refine future assets and improve campaign results through systematic testing of pacing, hooks, and video structures.
- It is your duty to implement direct-response marketing strategies, ensuring that all content features effective hooks, testimonials, problem-solution arcs, and clear calls to action.
- You will organize your own daily tasks, work in tandem with performance and strategy teams, and maintain regular communication with leadership to ensure all deliverables meet company standards.
Benefits & Perks
- This role is 100% remote and provides a compensation plan featuring a competitive performance-based bonus and an additional bonus based on a portion of ad spend.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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