
Senior Google Ads Specialist
Posted 15 days ago
You'll complete your application on Boomering Inc's career site.
About the Role
We are seeking a Senior Google Ads Specialist to join a fast-expanding department. Your focus will be the comprehensive management of Google Ads accounts, involving the creation of strategic plans and the supervision of campaign implementation for various global clients. You will contribute to a culture centered on data-backed solutions and openness, helping clients enhance their advertising to reach peak performance levels. Operating independently, you will handle various ad budgets, with a primary objective of increasing direct reservations for businesses in the travel and hospitality industries. This senior-level opening demands an initiative-taking approach, as you will transition into client-facing duties that involve reporting on performance and explaining strategic goals. You will also partner with departments specializing in SEO, marketing automation, and web development to improve the firm's performance marketing methods in a remote, high-energy setting.
Requirements
- Bachelor's degree in Advertising, Marketing, or a related field.
- Minimum of four to five years of direct experience running senior-level Google Ads campaigns.
- Background in a digital agency environment managing numerous client accounts simultaneously is highly preferred.
- Advanced knowledge of different campaign formats, such as Shopping, Search, Display, YouTube, and Performance Max, along with expertise in audience targeting, keyword research, and bidding tactics.
- Strong skills in analytics and conversion tracking tools including Google Tag Manager, GA4, and importing offline conversions.
- High level of written and spoken English, a track record of enhancing CPA and ROAS, and the ability to perform tasks with little supervision.
- Previous experience in the travel or hospitality sectors and familiarity with GoHighLevel software are significant advantages.
Responsibilities
- Oversee the complete lifespan of advertising initiatives, covering everything from planning and initial setup to continuous optimization and tracking.
- Build and deploy campaigns on various Google platforms and perform frequent account reviews, competitive intelligence, and keyword discovery.
- Manage attribution and conversion tracking, while executing A/B testing on landing pages, ad text, and creative assets to boost efficiency.
- Track essential metrics like CPA, ROAS, and volume of conversions, while building comprehensive reports and dashboards via Looker Studio.
- Use Google Ads Editor and scripts to automate workflows and improve productivity.
- Coordinate with other teams to integrate SEO and conversion rate optimization efforts.
- Communicate with clients and propose ongoing tactical adjustments and new features to improve overall campaign success.
Benefits & Perks
- Competitive remuneration package.
- Health maintenance organization (HMO) plan effective on your start date.
- Fifteen days of vacation leave and five days of sick leave.
- Provided desktop or laptop equipment with a backup internet solution.
- Complimentary pre-employment health screening.
- Comprehensive statutory benefits, including solo parent, paternity, and maternity leaves, as well as retirement plans and premium compensation.
- Access to employee loans and uncapped incentives for successful referrals.
- Involvement in interest-based workshops, social clubs, and routine company gatherings with prize giveaways.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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