Senior Marketing Designer

About the Role

We are looking for a Senior Marketing Designer to assist with marketing efforts for a developing Australian firm in a niche technical field. You will play a pivotal role in shaping our brand presence, collaborating with a team in Melbourne to produce top-tier marketing materials. You will be responsible for managing assignments from the briefing stage until final completion, making sure every project supports our overarching marketing objectives and commercial goals. This role suits a creative expert who thrives on teamwork and is skilled at turning intricate technical data into easy-to-understand, attractive visual media. You will help refine our brand identity, keep the asset repository up to date, and assist in carrying out business-to-business marketing initiatives. It is an active role involving varied tasks such as producing digital media, email marketing content, technical product documentation, and physical print designs.

Requirements

• You should have at least five years of professional background in digital, graphic, or marketing design, supported by a portfolio showcasing your work on datasheets, catalogues, and brochures.
• Advanced competency in Adobe InDesign is required, plus solid skills in Illustrator and Photoshop.
• Expertise in professional print procedures, such as image optimization and pre-press standards, is mandatory.
• You must possess strong video editing capabilities for crafting social media clips, explainers, and product demos.
• Demonstrable background in B2B marketing is highly preferred, including mastery of email marketing tools such as Zoho Campaigns, Mailchimp, or HubSpot.
• You must be exceptionally organized and detail-oriented when handling product information and technical specs.
• Excellent English communication skills, both written and verbal, are necessary for working with global partners.
• You must show a proactive and independent work ethic, capable of making autonomous decisions and finishing projects with a focus on brand expansion and lead generation.

Responsibilities

• You will manage the production of diverse marketing materials like technical datasheets, catalogues, and brochures.
• Your tasks include preparing print-ready files for promotional items and trade events, as well as retouching and improving product images.
• You will produce and edit video content to clarify technical features, handle web graphics, and design assets for social media platforms.
• A major focus involves planning and carrying out B2B marketing initiatives, overseeing email correspondence, and keeping the brand asset library organized.
• Additionally, you will aid in marketing strategy by reviewing competitor websites and evaluating current design benchmarks.
• You will organize customer data, integrate marketing software with CRM workflows, and provide monthly performance reports with practical recommendations.
• You will be expected to oversee a dynamic content schedule, perform website audits to ensure technical precision, and manage a video hosting platform for instructional and product-related media.

Benefits & Perks

• Comprehensive health, dental, and life insurance coverage begins on your first day for you and one dependent, with options to include more family members.
• The position includes limitless placement bonuses and access to continuous professional development and training.
• You are entitled to various paid time-off categories, including sick, vacation, maternity, and birthday leave.
• Up to six days of unused vacation time can be paid out in cash annually on your work anniversary.
• We host a range of team engagement events, such as family outings, team-building sessions, and end-of-year celebrations.