Senior Media Buyer
Posted 28 days ago
You'll complete your application on Truegenics Pte. Ltd.'s career site.
About the Role
This organization specializes in creating health and beauty brands aimed at the U.S. market. The mission centers on improving life quality through the creation of inventive health formulas. Operating as a worldwide team, the firm is committed to delivering impactful health solutions while offering professional development pathways for skilled individuals.
Requirements
- You need a bachelor's degree in marketing, business, or a comparable discipline.
- You must have at least two years of experience in Facebook Ads management and e-commerce marketing, plus one year of direct work with Google Ads.
- You should demonstrate expertise in media-buying platforms such as Bing, Google Ads, and Facebook, with experience handling daily budgets in the four-figure range to hit ROAS goals.
- You require an analytical approach to problem-solving and testing, paired with the creativity to build advertising materials.
- Experience with GA4 and AI-driven research or analysis tools is highly desirable.
- Competency in Microsoft software is mandatory, while proficiency in tools such as Photoshop, Canva, Hyros, Redtrack, or Voluum is a plus.
- You must provide a dedicated, quiet workspace, stable high-speed internet, a noise-cancelling headset, and a setup featuring at least two monitors.
Responsibilities
- You will manage direct-response initiatives on Meta by planning, executing, and overseeing campaigns for specific products.
- You will track key funnel metrics such as revenue, ad spend, CPA, ROAS, and conversion rates to interpret performance shifts and suggest data-driven improvements.
- You will formulate hypotheses, rank testing initiatives, and determine when to scale or pivot tactics according to outcomes.
- You will study market patterns to find new angles and provide creative teams with actionable feedback grounded in performance metrics.
- You will manage budget allocations to maximize return on investment, troubleshoot tracking or landing page concerns, and communicate brief performance reports.
- You will ensure compliance with Meta's advertising regulations while supporting positive user experiences and be available for occasional performance monitoring during weekends.
Benefits & Perks
- This is a six-month contract position that may transition into a permanent role, contingent upon individual contributions and company requirements.
- The position operates on a fully remote basis.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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