Senior Meta Ads Specialist – Facebook, Instagram, GoHighLevel
Posted 4 days ago
You'll complete your application on Offshore 24/7's career site.
About the Role
We are hiring a Senior Meta Ads Specialist to serve our Australian clientele. You will be responsible for the full management of client accounts, integrating strategic paid media tactics with advanced funnel administration and CRM operations. Working alongside an Australia-based campaign manager, you will be tasked with maximizing commercial results and enhancing lead-generation performance for service-oriented companies. This position involves managing the full campaign lifecycle—from setup and creative experimentation to continuous optimization and reporting—while utilizing GoHighLevel to develop intricate funnels and automated systems that maximize lead nurturing. As a senior professional, you are expected to make autonomous, data-backed decisions and identify ways to enhance campaign effectiveness and financial performance.
Requirements
- You must have a minimum of two years of practical experience managing Meta Ads for companies focused on lead generation.
- Demonstrable proficiency in GoHighLevel is mandatory, including expertise in building and troubleshooting complex CRM systems, funnels, pipelines, and workflows.
- You need a thorough understanding of key lead-generation metrics, including cost per lead, lead quality, and customer acquisition costs.
- You must be skilled in configuring and managing the Conversions API and tracking pixels.
- You require strong verbal and written English skills for effective communication with Australian clients and team members via video meetings.
- You must be able to work independently to analyze performance and provide a portfolio showcasing your specific results and technical skills.
- You must be available to work from 6:00 AM to 3:00 PM Philippine time and have a dependable internet connection for remote work.
Responsibilities
- You will initiate, oversee, and fine-tune Meta Ads campaigns to achieve specific lead-generation objectives.
- Your daily tasks will include developing and overseeing comprehensive GoHighLevel systems, such as landing pages, automated pipelines, lead nurture workflows, and missed-call text-back features.
- You will manage technical tracking, including the implementation of pixels, conversion events, and the Conversions API.
- You will manage funnel economics by experimenting with ad creative, messaging, and audience targeting to boost conversion rates and lower acquisition costs.
- You will continuously track campaign results, perform independent optimizations, and deliver transparent reporting.
- You will work with Australian campaign managers to support active client budgets and communicate ideas, solutions, or challenges to ensure projects are successful.
Benefits & Perks
- You will have a 100% remote position with a Monday to Friday work schedule.
- You will receive comprehensive training and ongoing professional development and coaching.
- You are eligible for annual performance and salary reviews.
- You will participate in regular staff events and team-building activities.
- You will gain experience with Australian business practices and receive consistent support, all while employed under a local Philippine contract with a dedicated point of contact.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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