
Senior Paid Media Specialist, Meta, Google Ads
Posted 13 days ago
You'll complete your application on Hunt St's career site.
About the Role
We are looking for a Senior Paid Media Specialist to serve as the primary authority for a variety of client accounts. Your primary responsibilities involve designing, organizing, and executing daily paid advertising programs, with a focus on Google Ads and Meta platforms. Serving as the lead strategist, you will manage your own schedule to generate quantifiable results, proactively seek out growth opportunities, and troubleshoot issues to ensure high-performance standards. This position suits an experienced professional who excels in a fast-paced, agency-like setting, as you will connect technical ad results to actual business goals like revenue growth and lead acquisition costs. You will also participate in process improvement, internal documentation, and providing data-backed insights to clients, all within a remote work model.
Requirements
- Reside in the Philippines with a minimum of 7 years of work experience in paid media, preferably in a digital or performance agency.
- Must currently hold or have recently held a senior-level position.
- Proven track record of managing at least 8 accounts at once with an emphasis on lead generation.
- Advanced, hands-on mastery of Google Ads and Meta Ads, including Performance Max, Google Search, Advantage+, creative testing, and local ads.
- Strong technical ability in GA4, Google Tag Manager, attribution modeling, and Conversions API.
- Capacity to deliver clear, near-native English communication while leading client meetings and drafting reports.
- Outcome-focused mindset oriented toward metrics like cost per booked appointment.
- Must act as an independent contractor, with no primary history in purely e-commerce, short-term contracts, or full-time freelance roles.
Responsibilities
- Take full ownership of the strategy and organization of Meta and Google Ads campaigns to maximize effectiveness.
- Plan and execute creative testing on Meta while managing search and local campaign activity.
- Conduct thorough bid strategy optimization and keyword query mining.
- Configure and verify conversion tracking via server-side tagging, Google Ads, and Meta Pixel.
- Track KPIs to ensure advertising performance directly supports business objectives like cost per lead or revenue per patient.
- Record internal procedures to maintain firm knowledge and perform account audits for new clients.
- Lead client meetings by presenting performance reports and insights.
- Manage time efficiently across a portfolio of multiple accounts to deliver high-quality, professional results.
Benefits & Perks
- Work 100% remotely as an independent contractor with flexible time management, provided work hours align with Australian business schedules.
- Participate in a collaborative team culture that values professional development and contribution to a wide range of marketing projects.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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