Social Media, Digital Marketing Specialist – AU, NZ Experience
Posted 12 days ago
You'll complete your application on Pear Tree.'s career site.
About the Role
We are hiring a committed Social Media and Digital Marketing Specialist to manage and elevate our online presence. Your primary goal is to shift our digital strategy from sporadic efforts into a cohesive, high-impact marketing structure. You will be instrumental in linking Australian companies with experienced offshore talent by creating narratives that appeal to both corporate leaders and job seekers. As a strategic thinker, you will align our growth objectives with creative output, ensuring our brand identity and value proposition remain consistent across all channels. Operating remotely, you will manage multiple platforms to increase brand visibility and generate leads. Your tasks include overseeing organic social media, producing educational material about international recruitment, and highlighting successful candidate stories. You will create content schedules, track developments in the construction and migration sectors, and deliver analytical insights to executive management. This role allows you to shape our digital direction using creative storytelling and metrics-based analysis.
Requirements
- Minimum of three years of professional experience in social media management, performance marketing, or digital marketing.
- Demonstrated success in building comprehensive, multi-channel marketing strategies from the ground up.
- Advanced operational expertise in Meta Business Suite, LinkedIn, Facebook, and Instagram.
- Practical experience in paid media via Meta Ads, with a strong preference for candidates skilled in LinkedIn Campaign Manager.
- Technical proficiency in design and management software, including Canva, CapCut, and social media scheduling applications.
- Excellent written communication skills, capable of addressing Australian B2B executives while engaging prospective candidates.
- Ability to work independently in a remote environment with a firm grasp of lead generation and funnel optimization.
- Prior experience in staffing, recruitment, or workforce management is a plus, as is professional background within Australian or New Zealand markets, specifically in mining, construction, or civil infrastructure.
Responsibilities
- Develop and execute a robust organic social media plan for LinkedIn, Facebook, and Instagram.
- Create and manage monthly content schedules that support hiring needs and business targets.
- Design visual assets, including graphics, carousels, and short-form videos, while writing copy that explains recruitment processes and sector expertise.
- Execute and optimize paid advertising campaigns, including B2B lead generation and candidate outreach, while utilizing A/B testing to enhance lead quality.
- Analyze digital performance by auditing metrics, tracking ROI and ROAS, and identifying conversion issues.
- Deliver performance reports to leadership and adjust audience targeting and positioning based on analytical findings.
- Observe market trends in trade, construction, and migration to ensure content relevance while upholding brand standards and visual uniformity.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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