Social Media Marketing Manager
Posted 13 days ago
You'll complete your application on DrHouse's career site.
About the Role
This organization operates a national telehealth service accessible via mobile application, providing patients with virtual urgent care, primary medical support, lab testing, and prescription services. The platform serves all 50 states, managing diverse health categories such as dermatology, chronic care, and gender-specific wellness. As a Social Media Marketing Manager, you will manage the digital presence across LinkedIn, TikTok, Facebook, Instagram, and YouTube. You will manage both business-to-business and consumer-facing messaging, define the brand's social voice, organize strategic calendars, and execute daily content to meet growth objectives. This position allows you to influence the digital identity of the brand within a dynamic healthcare sector while working alongside creative and marketing teams.
Requirements
- Demonstrable track record of expanding social media reach beyond follower metrics and executing campaigns from inception to final delivery.
- Proficiency in writing for social media with strong English communication skills.
- Expertise using Canva for design purposes.
- Proven ability to produce short-form video and demonstrate strong visual intuition.
- Highly organized with the analytical skills to use performance data to drive strategy.
- Capacity to quickly master healthcare marketing compliance standards, such as HIPAA and medical claim regulations.
- Self-driven and creative, with the ability to work autonomously and utilize AI tools effectively without sacrificing human oversight or originality.
Responsibilities
- Oversee, develop, and publish content across social channels while maintaining a 30-day rolling campaign schedule.
- Generate creative concepts, compose captions and hooks, and produce posts utilizing current templates, assets, and user-generated material.
- Design and execute a strategy for creators and user-generated content, focusing on Instagram and TikTok.
- Foster engagement by interacting with target communities, partners, and content creators.
- Monitor weekly analytics to adjust strategies, scale successful content, and select materials for paid amplification.
- Manage the compliance review process for all content prior to publication.
- Establish a cohesive brand aesthetic by utilizing consistent content formats and templates.
Benefits & Perks
- This is a part-time position requiring up to 25 hours per week, with a commitment of 25 hours weekly during the onboarding period while new workflows are set.
- You are expected to maintain an overlapping schedule with U.S.
- Central Time business hours.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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