Survey Research & Consumer Insights Expert
Posted 2 hours ago
You'll complete your application on Mercor's career site.
About the Role
An elite AI research entity is looking for veteran experts in consumer insights, survey methodology, market research, and behavioral science. This initiative focuses on the enhancement and assessment of advanced survey-based research projects. You will join a group of specialists tasked with identifying the elements that separate high-caliber, insightful research from data compromised by bias or inaccuracies. Applicants should have a background in polling organizations, internal insights departments, or market research firms. Your role involves exercising expert judgment to resolve intricate design challenges, ultimately helping AI systems improve their grasp of research methodologies and the production of dependable survey findings.
Requirements
- You need a minimum of three years of work experience in fields such as behavioral science, market research, UX research, or survey research.
- You must have significant practical experience in the design or deployment of professional surveys.
- You must show a deep understanding of questionnaire construction, specifically the capacity to detect measurement errors and various forms of bias.
- Having exposure to survey fieldwork, sampling techniques, and respondent panels is highly advantageous.
- You must have excellent writing skills to communicate precise, structured justifications for your methodological assessments.
- Experience with tools such as Forsta, Alchemer, SurveyMonkey, or Qualtrics is beneficial, though not strictly required.
Responsibilities
- You will assess and audit surveys to verify their methodological soundness and operational effectiveness.
- Your primary tasks involve detecting issues such as leading questions, vagueness, double-barreled queries, and unnecessary respondent workload.
- You will evaluate the architecture of surveys, including skip patterns, general flow, and the overall organization of questions.
- You will pinpoint potential biases related to sampling, selection, and measurement to forecast the reliability of the collected data.
- You will critique data quality protocols and recruitment tactics, offering insightful recommendations to refine the quality of AI-produced survey materials.
Benefits & Perks
- You will have the chance to utilize your research skills to advance state-of-the-art AI technology while tackling intricate challenges that demand sophisticated methodological expertise instead of repetitive clerical work.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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