VSL, Direct Response Video Editor
Posted 1 day ago
You'll complete your application on KittySpout's career site.
About the Role
This e-commerce business, which focuses on feline hydration products like wireless fountains, filters, and accessories, is hiring a Direct Response Video Editor. Your work will center on creating high-conversion video assets to expand the brand's footprint among pet owners. You will partner with the leadership team to oversee, produce, and expand creative campaigns for Meta platforms, combining technical editing skills with marketing analysis. By utilizing AI-integrated processes, you will convert raw user-generated footage into effective advertisements to drive marketing success.
Requirements
- You need a minimum of three years of professional experience producing short-form direct-response videos for direct-to-consumer businesses.
- You must be proficient in Adobe Premiere Pro and have a strong grasp of Meta advertising performance indicators.
- You are required to demonstrate success in crafting high-conversion Meta and Facebook ads, including long-form Video Sales Letters.
- You must be fluent in English and capable of working independently in a remote setting.
- It is highly advantageous to have experience with AI production software and a documented history of managing specific budgets and working with recognizable brands.
- You must be comfortable working a flexible schedule that may include weekends and demonstrate the ability to maintain quality and volume without needing persistent supervision.
Responsibilities
- You will oversee and produce a consistent workload, aiming for eight completed ad briefs every week.
- You will convert raw user-submitted media into effective direct-response advertisements and edit long-form Video Sales Letters by leveraging AI tools.
- You will track and evaluate performance data to improve conversion rates and viewership.
- You will refine high-performing advertisements to support scaling efforts and modify the pacing, hooks, and structures of ads that are not meeting goals.
- You will partner with copywriters and creative strategists, provide regular status reports to the leadership team, and keep up with editing, social media, and user-generated content trends to ensure all materials are high-quality and consistent with brand identity.
Benefits & Perks
- This position is fully remote and features a lucrative bonus program tied to performance.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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