Brand and Social Creative Expert
Posted 7 hours ago
You'll apply on the company's website.
About the Role
In this position, you function as a key evaluator for social media and marketing materials. This role is well-suited for seasoned experts, such as content leads, art directors, or creative strategists, who have significant experience in judging the viability of published creative content. You will assess various creative deliverables to gauge their quality, impact, and consistency with brand objectives and audience expectations. Working in a global, remote setting, you will use your professional background to critique a wide array of assets, ranging from campaign ideas and videos to advertisements and social media updates. Success in this role requires a deep grasp of brand building and the capacity to document your creative critiques clearly, ensuring all output adheres to stringent quality benchmarks.
Requirements
- Possess a professional background in art direction, creative strategy, brand creative, content leadership, copywriting, or creative production.
- Demonstrate direct experience with live campaigns, including the approval workflow, creative briefs, and performance measurement.
- Maintain working knowledge of the technical requirements for at least two primary advertising or social media channels, such as YouTube, TikTok, LinkedIn, or Instagram.
- Demonstrate proficiency in English, with the ability to articulate clear and concise written feedback regarding the effectiveness of creative work.
Responsibilities
- Evaluate creative materials based on specific objectives and intended audiences to identify high-performing content.
- Check that all assets conform to the project brief, established brand guidelines, and voice.
- Confirm that content is tailored for its intended publishing platform.
- Identify potential risks regarding policy breaches, intellectual property, disclosures, or legal claims.
- Draft written rationales for each decision to provide transparency regarding your evaluation process.
Benefits & Perks
- This is a 100% remote, international position with a pay scale of $55 to $100 per hour.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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