Client Generation Manager

About the Role

The Client Generation Manager is a high-level role focused on creating, executing, and refining paid media and organic search strategies to drive company growth. You will manage advertising campaigns across Meta, Google, LinkedIn, and YouTube while performing technical and on-page SEO tasks. This remote position requires a data-focused professional capable of connecting marketing efforts to sales outcomes. You will work independently within a fast-paced, KPI-driven environment, collaborating with designers, developers, and sales teams to optimize the conversion funnel, reduce acquisition costs, and increase qualified demo bookings.

Requirements

• Qualified candidates should have two to four years of experience in performance marketing with expertise in both paid and organic acquisition. You must possess hands-on proficiency in managing Meta and Google Ads, along with familiarity with LinkedIn and YouTube campaigns. A strong technical foundation in SEO is essential, including experience with tools such as SEMrush, Ahrefs, Google Search Console, and GA4. Candidates must demonstrate excellent analytical skills, an understanding of funnel psychology, and the ability to conduct A/B testing on landing pages and messaging to maximize conversion rates.
• In addition to marketing skills, you must be capable of collaborating effectively with web developers and designers to drive technical and creative optimizations. Strong organizational and communication skills are required to coordinate external vendors and report on marketing performance. You must be prepared to work in a remote, KPI-driven environment and meet specific technical requirements, including a high-speed internet connection, a dedicated quiet workspace, and a reliable PC or laptop that meets the specified hardware and software standards.

Responsibilities

• As the Client Generation Manager, you will be responsible for the end-to-end management of paid advertising campaigns, including audience targeting, creative testing, budget allocation, and daily performance monitoring. You will conduct keyword research and implement SEO enhancements such as metadata, headings, and schema markup to improve organic search visibility. A major part of your duty involves optimizing landing pages and conversion funnels, which includes implementing tracking pixels, managing CRM forms, and performing A/B tests to improve user engagement and conversion rates.
• You will also track critical marketing metrics such as cost per lead, cost per booked demo, and customer acquisition cost to prepare weekly performance reports. You will work closely with sales and SDR teams to ensure high lead quality and evaluate the overall impact of marketing on revenue. Additionally, you will coordinate with external marketing vendors to ensure performance standards are met and collaborate with internal technical teams to resolve website performance issues, such as page speed or mobile responsiveness barriers.

Benefits & Perks

• This role offers a permanent remote work setup with competitive hourly pay between 13 and 15 USD per hour, based on experience.
• Additional benefits include an internet allowance, HMO insurance for Philippine-based employees, paid US holidays, and comprehensive paid vacation and sick leave.