Content Strategist

About the Role

Rocket Clicks is a digital marketing agency providing data-driven roadmaps to professional clients, particularly in the legal and healthcare sectors. They specialize in SEO, paid media, social marketing, and web development to drive revenue and online growth. The agency is seeking a Content Strategist to oversee its content marketing engine, with a focus on lifecycle email sequences and organic social media. In this role, you will manage multi-client strategies, ensuring alignment with objectives like lead generation and retention, while working cross-functionally with the SEO and web development teams to refine and optimize editorial performance.

Requirements

• The ideal candidate will have at least 4 years of experience in content strategy or content marketing, including a minimum of 1 year in a leadership role overseeing content creators.
• You must possess a proven track record of managing content programs tied to business objectives, supported by examples of strategic shifts influenced by data.
• Technical proficiency is essential, specifically regarding organic social analytics, Google Analytics, and SEO tools like SEMrush.
• Candidates should be comfortable working with content management systems such as WordPress or HubSpot and project management tools like ClickUp.
• Strong writing and editing abilities are required, as is the capacity to communicate complex topics clearly.
• You must be fluent in English, possess a reliable high-speed internet connection, maintain a dedicated workspace, and be available to work between 8:00 AM and 5:00 PM US Central Time.
• Experience within an agency setting, legal or B2B sectors, and familiarity with marketing automation or performance dashboard creation are considered significant advantages.

Responsibilities

• You will be responsible for building and managing data-driven content strategies that align with client goals and selecting strategic priorities based on search demand, competitor gap analysis, and performance data.
• This involves defining the content marketing mix, building editorial calendars, and configuring scorecards to track KPIs such as traffic, engagement, and ROI.
• You will actively write and edit blog posts, landing pages, social media captions, and email content, while also overseeing AI-assisted workflows to ensure accuracy, brand voice, and compliance.
• The role requires continuous monitoring of competitors and industry trends to propose new tests and optimize results through A/B testing on headlines and calls to action.
• Additionally, you will collaborate with the multimedia content producer, own social media distribution and scheduling, and ensure all content assets are well-organized for future repurposing.

Benefits & Perks

• The position offers 10 paid vacation days per year, 5 paid sick days per year, and paid company holidays.
• The role also includes maternity, paternity, and bereavement leave.