Digital Marketing Lead
Posted 3 hours ago
You'll apply on the company's website.
About the Role
This service provider bridges the gap between talented Filipino professionals and global businesses by fostering an engaging, growth-oriented workplace. Recognized as a top-tier place to work, the organization prioritizes a culture built on mentorship, ongoing education, and teamwork. In the capacity of Digital Marketing Lead, you will be essential to directing paid media efforts, monitoring web metrics, and creating strategies to generate leads for international clientele. You will operate in a collaborative environment that values innovation and cutting-edge marketing tools, working alongside internal teams and external partners to execute marketing projects effectively.
Requirements
- You should possess a Bachelor's degree in Business, Marketing, or a comparable discipline.
- You need a minimum of three years of practical, recent experience in paid media.
- You must demonstrate mastery of Google Ads and Meta Ads, encompassing the end-to-end management of campaigns from initial configuration and keyword selection to budget adjustment and search query evaluation.
- You are required to be skilled in GTM and GA4, with a history of success in generating leads and reporting on campaign results.
- You should exhibit sharp analytical and troubleshooting abilities to analyze data and optimize performance indicators such as CPA, CPL, and ROAS.
- You must have high-level proficiency in English, both written and spoken, and be available to coordinate with stakeholders during Australian business hours.
Responsibilities
- You will design, launch, and refine paid search advertisements on Google Ads and Microsoft Ads, while also directing Meta Ads campaigns on Instagram and Facebook.
- You will utilize LinkedIn Ads to facilitate B2B lead acquisition and audience interaction.
- You will handle website operations within WordPress, executing conversion rate improvements, running A/B tests, and verifying that site usability and speed adhere to SEO standards.
- You will generate analytics reports, leverage artificial intelligence for campaign oversight, and sustain precise tracking configurations within tools such as HubSpot.
- You will coordinate with internal departments and external agency partners, while keeping up-to-date with the latest industry shifts and digital innovations.
Benefits & Perks
- You will have the option to choose between a hybrid or fully remote setup, with access to premium office facilities.
- You will be supported by an emphasis on personal and professional development, provided through coaching, guidance, and diverse training programs.
- You will participate in a vibrant company culture featuring team-building activities, corporate events, and holistic wellness initiatives.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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