About the Role

Pear Tree is hiring a remote E-commerce Digital Marketing Specialist to accelerate growth for e-commerce brands. This role involves developing and executing multi-channel digital strategies across search and social platforms. Working directly with founders and creative teams, you will optimize brand visibility, manage Shopify storefront operations, and execute high-impact campaigns to drive conversions, sales performance, and customer retention. This is an independent contractor position suited for a professional seeking autonomy while delivering results for international clients.

Requirements

• The ideal candidate will possess three to five years of hands-on digital marketing experience, specifically within e-commerce or direct-to-consumer sectors.
• Proficiency in managing Shopify platforms is essential, alongside a strong command of Meta Ads and Google Ads, including experience with Shopping and Performance Max campaigns.
• You should have a solid working knowledge of SEO principles, keyword research, and website optimization techniques.
• Proficiency in content creation tools like Canva and CapCut is required, as well as experience with email marketing platforms like Klaviyo.
• Excellent written English and copywriting skills are non-negotiable for this role.
• Candidates must be available to work full-time during Queensland business hours and demonstrate the ability to manage multiple priorities independently.
• Experience with Australian brands or marketplaces is highly desirable, and familiarity with AI-powered marketing tools is considered a plus.

Responsibilities

• You will be responsible for creating, managing, and optimizing advertising campaigns across Google, Instagram, and Facebook while monitoring performance metrics such as return on ad spend.
• Your duties include conducting keyword research and enhancing website visibility, as well as optimizing product descriptions and collections.
• You will plan and produce engaging social media content, including short-form videos, graphics, and captions, ensuring all materials align with brand identity.
• Management of the Shopify store is a core component, involving updates to listings, promotions, and website layouts.
• Additionally, you will build and manage automated email journeys in Klaviyo, such as abandoned cart sequences and welcome flows.
• You will be expected to track website traffic, conversion rates, and sales performance, providing regular updates and actionable insights to stakeholders.
• Furthermore, you will support seasonal campaigns and product launches while collaborating with external partners such as photographers and videographers.

Benefits & Perks

• This role offers the flexibility of a 100% work-from-home arrangement, eliminating the need for daily commutes or office attendance.
• You will operate under an independent contractor arrangement, which provides professional autonomy and the opportunity to manage your own working environment.
• The position includes exposure to the Australian business landscape and offers the potential for tax efficiency and a competitive professional fee structure.