Fractional Marketing Lead – Consultant

About the Role

We are looking for a consultant to serve as a Fractional Marketing Lead. You will act as a primary advisor to the business owner, executing high-impact initiatives that drive client success. Your role involves creating and overseeing a comprehensive marketing roadmap that supports corporate expansion while working alongside staff and subject matter experts to implement your vision. This position allows you to shape the trajectory of an expanding business by refining workflows and deploying modern, evidence-based tactics. You will be tasked with ensuring brand consistency, streamlining complicated issues, and cultivating a results-oriented culture as a senior leader in this capacity.

Requirements

• You must have a verified track record of directing broad marketing programs that result in tangible business expansion.
• You need an extensive, practical grasp of the multi-channel marketing environment, specifically encompassing paid media, SEO, social media, and email marketing.
• You are required to have an analytical perspective that enables you to pinpoint market potential, rank initiatives by impact, and synthesize disparate channels into a coherent customer experience.
• You must demonstrate superior communication and stakeholder management abilities, plus the assertiveness to question established practices and distill intricate challenges.
• You should show strong analytical and planning skills, with the capacity to oversee execution and steer teams toward specific performance targets.

Responsibilities

• You will create and take full ownership of the marketing strategy to support business growth objectives.
• You will integrate various channels—including social media, SEO, cold outreach, and paid advertising—into a unified master plan.
• You will be responsible for spotting weaknesses, potential growth areas, and underperforming elements within the existing marketing framework.
• You will set up defined reporting systems and key performance metrics to evaluate success and inform pivots.
• You will rank projects according to data insights, potential ROI, and resource availability.
• You will ensure uniform positioning, messaging, and campaign activities across every customer touchpoint while working with specialists to transform strategic concepts into active results.

Benefits & Perks

• This is a fractional consulting contract that grants you significant strategic authority and the ability to define the path of a scaling enterprise.
• You will have an existing marketing infrastructure available to you for scaling, connecting, and refining.
• You will enjoy the independence to introduce innovative ideas and test conventional approaches.
• This position functions as a stage for professionals to generate quantifiable outcomes, pursue purposeful work, and find ample space for professional innovation and development.