Instructional Designer, Customer Education & Enablement
CreatorIQ
Remote · Full time · Salary not disclosed
Posted 11 hours ago
You'll apply on the company's website.
About the Role
CreatorIQ is looking for an Instructional Designer to join the Customer Education and Enablement department. You will be a primary strategist in shaping the customer learning experience, creating content that enables global brands and media enterprises to utilize our influencer marketing platform effectively. This role involves designing educational pathways for customers, partners, and internal staff to master campaign execution, creator discovery, and analytics. You will collaborate with Product, Customer Success, and Implementation teams to develop curricula and modular content that simplifies technical information into practical, task-oriented learning. Leveraging generative AI and data analytics, you will optimize education strategies to boost adoption and address user knowledge gaps.
Requirements
- Minimum of four years in instructional design or customer education, including at least two years within a B2B SaaS company.
- A robust portfolio is required, highlighting video content and proven learning outcomes.
- Proficiency in instructional design frameworks like ADDIE or SAM, and evaluation methods like Kirkpatrick.
- Expertise in authoring tools (e.g., Articulate Rise 360) and video editing software (e.g., Camtasia, Descript, or Synthesia).
- Demonstrated success in managing an LMS and creating customer academies or certification programs.
- High level of technical competence with AI tools and prompting, and the ability to manage projects independently.
- Experience with martech/adtech tools or platforms like Pendo, Appcues, or Zendesk Guide is a significant advantage.
Responsibilities
- Design a wide range of learning materials, such as microlearning, eLearning modules, instructional videos, and scenario-based activities.
- Translate technical product capabilities into clear, reusable guidance while using adult learning principles to build onboarding and role-based training paths.
- Design and manage a certification framework with assessments to evaluate user proficiency.
- Analyze usage data to pinpoint customer pain points and partner with subject matter experts to turn support inquiries into in-app guidance and content for AI-driven support tools.
- Maintain and update training materials within the Sana LMS, implement generative AI throughout the design process, ensure accessibility and accuracy standards are met, and report on the performance and impact of educational programs.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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