Lead Generation, Marketing Support Virtual Assistant

About the Role

Virtual Colleague Philippines is looking for an autonomous and proactive Lead Generation and Marketing Support Virtual Assistant to facilitate international business growth. This role involves identifying growth opportunities, managing outreach campaigns, and executing marketing strategies across the UAE, GCC, Africa, and Southeast Asia. The assistant will initially support the website development phase through research and database preparation, before transitioning into full-scale lead generation, email marketing, and social media management in close collaboration with the management and web development teams.

Requirements

• The ideal candidate will possess 1 to 3 years of experience in B2B lead generation, digital marketing, or marketing support.
• Proficiency in international B2B prospecting is highly preferred, as is the ability to conduct deep research to identify key decision-makers.
• Excellent written English and professional communication skills are essential for drafting personalized cold emails and outreach campaigns.
• You should have a functional understanding of LinkedIn prospecting, social media management, SEO fundamentals, and basic graphic design or short-form video editing.
• Strong organizational skills are required to track leads, maintain databases, and prepare performance reports.
• You must be able to work independently, manage shifting priorities, and remain available for scheduled meetings.
• A proactive, analytical mindset is necessary, along with the ability to propose tools and 90-day action plans.
• You must commit to a minimum of 20 hours per week.

Responsibilities

• You will be responsible for researching and building qualified prospect databases, which include identifying relevant companies, stakeholders, and verified contact details across target global markets.
• Your duties include developing and executing targeted B2B email marketing campaigns, drafting introduction emails, and managing follow-ups.
• You will monitor market developments and competitor activity while managing social media channels to create content related to marine services, products, and business updates.
• Additionally, you will assist with marketing strategies, including keyword research, SEO, and the creation of promotional materials or basic graphics.
• You will manage marketing databases and provide weekly activity reports alongside monthly performance summaries.
• During the initial project phases, you will coordinate with web developers to prepare content, research industry trends, and recommend necessary marketing tools and software subscriptions.

Benefits & Perks

• The role provides access to company-funded accounts and subscriptions necessary for your work.
• There is potential to transition into a longer-term or full-time arrangement as the business grows.
• The position offers flexibility to adjust working hours and responsibilities based on performance and business needs, and the initial part-time engagement includes the possibility of a contract extension.