Lead Generation Specialist

About the Role

This role is with a specialized recruitment firm focused on linking companies with elite global talent. The organization follows a strict vetting process, accepting fewer than one percent of candidates to guarantee quality. Serving diverse sectors such as technical, marketing, and administration, the agency aims to optimize business operations and increase productivity via skilled remote workers. In this position, you will operate in a remote capacity, engaging with internal systems and cross-functional teams to reach company goals. It is a perfect fit for professionals who excel in performance-driven cultures and want to use their cold outreach skills to foster expansion for a B2B sales intelligence service. You will have the chance to take on significant responsibility, where your efforts directly impact campaign outcomes and pipeline development.

Requirements

• You must have extensive experience running B2B outbound email initiatives, with a proven track record of booking meetings and receiving responses within SMB sectors.
• You need strong proficiency in A/B testing methodologies and the capability to interpret data to refine campaign success.
• You are required to demonstrate superior written English skills, focusing on a clear, concise, and conversational tone.
• You should be highly skilled in using AI software, performing detailed internet research, and organizing email workflows, including tone, cadence, and escalation procedures.
• Background using prospect enrichment software like Clay, as well as tools including Apollo, Smartlead, or Instantly, is strongly desired.
• You are expected to submit a current resume and a short video introduction via Loom that details a previous campaign you managed.
• You must be available to work during US business hours in this remote role.

Responsibilities

• You will design and implement cold email outreach strategies geared toward SMB markets for a B2B sales intelligence service.
• You will investigate Ideal Customer Profiles, pinpoint specific prospect challenges, and draft messaging that solves those issues.
• You will generate personalized research data using internal enrichment software and leverage AI technologies for higher-level customization.
• You will oversee several ongoing campaigns, organizing them by escalation paths and follow-up timing, while continuously experimenting with subject lines, intros, and calls to action.
• You will monitor key performance indicators like reply and open rates to boost messaging efficiency, identify and fix weak campaigns, and keep detailed records of all experiment results.
• You will work closely with sales and GTM departments to ensure messaging remains consistent with broader organizational goals.

Benefits & Perks

• You will work in a completely remote setup.
• Compensation is provided in USD and issued twice per month.
• You will be granted access to a custom, internal enrichment platform featuring detailed prospect information and flexible research variables.
• The position includes paid time off and observance of company holidays.
• This is a high-autonomy role where you directly shape pipeline creation.