Market Research Analyst
Posted 4 hours ago
You'll apply on the company's website.
About the Role
This Market Research Analyst position centers on generating business insights through the management of real-time competitor benchmarking databases and the monitoring of market movements within MDA and SDA segments. You will function as a primary provider of market intelligence, upholding the reliability and currency of all data. This role suits someone enthusiastic about tracking worldwide industry changes and converting intricate datasets into strategic business benefits. By keeping a deep knowledge of market rivals, retail entities, and consumer behavior, you will significantly contribute to commercial and category-focused decision-making.
Requirements
- You should possess two to three years of professional experience within the market research field.
- Advanced proficiency in Excel and reporting techniques is mandatory, coupled with robust analytical capabilities and meticulous attention to detail.
- Prior experience with clients in the UK or internationally is necessary, with a preference for candidates having a retail or commercial background.
- You must be self-driven, highly organized, and able to work autonomously while handling large data sets.
- Success in this position requires a genuine curiosity about spotting trends and the commitment to execute recurring benchmarking activities with strict accuracy.
Responsibilities
- You will track competitor activities regarding product releases, pricing, promotional campaigns, sustainability efforts, and market disturbances in major global regions such as Germany and the USA.
- Your tasks involve generating brief weekly intelligence summaries and monthly reports on innovation and trends, offering strategic advice for the UK sector.
- You will monitor retailers and brands to discover possibilities for product innovation, while ensuring the high accuracy of all collected market information.
- Furthermore, you will anticipate emerging patterns before they gain mass appeal and deliver usable insights that bolster overarching corporate strategy.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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