Marketing Executive, Baking
Posted 2 hours ago
You'll apply on the company's website.
About the Role
Lesaffre, a global leader in bioengineering and bioprocessing, utilizes microorganisms and fermentation to drive advancements in baking, food science, and biotechnology. Dedicated to sustainability and industrial excellence, the company leverages a global team of over 700 experts to enhance nutrition for humans, plants, and animals. We are seeking a Marketing Executive to lead initiatives within our baking division and contribute to our ongoing success as a top-tier industry solutions provider.
Requirements
- The successful candidate will meet the following criteria:
- A Bachelor’s degree in Marketing, Business, Mass Communications, or a related discipline.
- At least eight years of professional experience in trade marketing or general marketing within an international B2B setting, with preference given to those with a background in the baking or food industries.
- Proficiency in English; fluency in a second language is preferred.
- Strong capability in KPI management and performance analytics, specifically using Power BI; experience with Salesforce or other marketing automation platforms is highly desirable.
- Excellent organizational, communication, and interpersonal skills.
- A data-driven and creative mindset focused on influence and insights-based decision-making.
- A firm commitment to workplace safety and adherence to all relevant local health and safety regulations.
Responsibilities
- As a Marketing Executive, your core responsibilities include:
- Designing and executing strategic marketing plans for our product and service offerings.
- Producing and managing marketing collateral, such as fact sheets and brochures, while maintaining global brand consistency.
- Partnering with regional teams to facilitate tradeshows, customer seminars, and training for distributors.
- Coordinating modifications to packaging labels and overseeing the development of annual promotional materials.
- Conducting competitive monitoring and identifying opportunities for new product innovation.
- Collaborating with country managers to build targeted programs that drive regional sales objectives.
- Engaging in workplace safety initiatives, performing risk assessments, and ensuring accurate reporting of all safety incidents.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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