Marketing Manager
Posted 4 hours ago
You'll apply on the company's website.
About the Role
We are looking for a driven Marketing Manager to spearhead promotional projects and cultivate growth within a cooperative group setting. You will collaborate with management to set marketing goals and priorities while overseeing a hands-on schedule of activities. In this position, you will own projects from the initial idea phase through to final delivery, ensuring every deadline is satisfied and all required feedback and authorizations are obtained. This role provides the chance to operate independently and exert a meaningful influence on marketing outcomes, serving as an opportunity to oversee the full lifecycle of campaigns within a professional and high-velocity setting.
Requirements
- Demonstrated success in B2B marketing with a history of executing campaigns autonomously.
- Direct technical proficiency with email marketing software, contemporary CMS tools, web analytics, and fundamental graphic design applications.
- Superior writing skills with a focus on long-form English content crafted specifically for B2B commercial audiences in Australia.
- Ability to convert high-level business objectives into specific operational tasks with minimal oversight.
- Strong organizational habits, project management precision, and commercial awareness necessary to provide suggestions and question existing strategies.
- Three to four years of increasing responsibility in B2B marketing, ideally with past experience in Australian markets or within sectors like construction, architecture, or building supplies.
Responsibilities
- Design, write, construct, and launch focused email campaigns, including nurture programs and product announcements, while managing audience segmentation for international markets.
- Draft professional case studies, technical articles, and website text that converts intricate product details into persuasive value statements.
- Organize customer testimonials and photography into refined marketing collateral while managing and improving content on the CMS and organic B2B social profiles.
- Locate areas for expansion, establish criteria for audience targeting, and oversee budgets for digital advertisements.
- Track campaign performance, website traffic, and pipeline growth to provide actionable data and continuous improvements to leadership.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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