About the Role

RecruitGo is looking for a strategic Marketing Manager to lead growth initiatives and oversee marketing operations within a global, remote-first environment. You will be responsible for setting the long-term marketing strategy, developing quarterly and annual plans, and ensuring consistent brand messaging. This role involves collaborating with leadership to translate vision into execution, utilizing creative campaigns, data-driven insights, and AI-driven automation to enhance efficiency. You will join an organization committed to professional development and B2B marketing excellence.

Requirements

• The ideal candidate will possess seven or more years of experience in B2B marketing, with a minimum of three years spent leading a function, team, or major program.
• You should have a proven track record of managing lead and pipeline targets, such as MQLs and SQLs, specifically for software, SaaS, or technology products sold to US businesses.
• Hands-on technical proficiency is essential, including expertise with GA4, Google Tag Manager, Search Console, and SEO platforms like Ahrefs or Semrush.
• You must have experience in building and managing marketing budgets, leading end-to-end product launches or repositioning, and directing agencies or contractors.
• Strong working knowledge of WordPress, CRM systems like Zoho, Salesforce, or HubSpot, and email marketing platforms is required.
• Additionally, you must be comfortable presenting data-backed recommendations to leadership, possess excellent written and spoken English, and be able to demonstrate daily, practical use of AI tools.
• Candidates should have a minimum of four hours of daily overlap with US Pacific business hours, while experience in retail technology or distributed team leadership is highly regarded.

Responsibilities

• As the Marketing Manager, your core duties will include defining and executing the overall marketing strategy, including the management of integrated programs covering search, paid media, email, content, PR, and social channels.
• You will own lead and pipeline targets, collaborating extensively with the sales team to optimize lead quality and follow-up processes.
• You will be responsible for planning and overseeing the annual trade show calendar and budget, managing booth materials, and tracking the ROI of every event.
• Your role also involves managing the annual marketing budget, tracking spending, and maintaining vendor contracts.
• Furthermore, you will lead the development of our marketing AI assistant and ensure brand consistency across all touchpoints.
• You will report monthly results against the company scorecard, lead the development of the Marketing Specialist, and provide regular strategic updates to the leadership team to ensure all marketing activities remain aligned with company goals and client expectations.

Benefits & Perks

• The role offers a fully remote, flexible work arrangement with a full-time schedule.
• You will be provided with secure legal employment through our Employer of Record services.
• Our team fosters an inclusive and diverse workplace that emphasizes professional growth, career development, and meaningful team collaboration within a global work environment.