Paid Ads Specialist
Posted 4 hours ago
You'll apply on the company's website.
About the Role
Foundation Health, a multidisciplinary medical clinic located in Etobicoke, Ontario, offers holistic services including primary care, home health, virtual therapy, and mental health support. Committed to improving community wellness and healthcare accessibility, the clinic operates with a team of CPSO-certified professionals. They are seeking a Paid Ads Specialist to oversee and enhance their digital advertising initiatives to support their organizational growth.
Requirements
- Minimum of three years of experience managing paid campaigns, specifically within Google, Meta, and Amazon environments.
- Proficiency in Google Search, Performance Max, Meta lead/sales campaigns, and Amazon Sponsored Products/Brands.
- Technical expertise in Google Analytics 4, UTM tagging, and conversion tracking.
- Deep understanding of key performance indicators, including budget management, ROAS, and cost-per-lead.
- Strong written English communication skills.
- Ability to effectively integrate AI tools into daily workflows with sound judgment and verification.
- Familiarity with healthcare advertising compliance policies.
- Ability to provide honest, proactive reporting regarding campaign challenges.
- Preferred: Experience in the healthcare/wellness sector, proficiency in Looker Studio, and a background in ecommerce or WooCommerce.
Responsibilities
- Develop, test, and refine advertising campaigns across Google, Meta, and Amazon platforms.
- Create ad sets, keyword lists, and audience targeting strategies.
- Write compelling ad copy and generate creative briefs for design teams.
- Execute A/B testing on landing pages, creative assets, and copy to boost performance.
- Oversee campaign budgets, make strategic bidding decisions, and troubleshoot performance issues with root-cause analysis.
- Review AI-generated content for accuracy and adherence to strict healthcare advertising regulations.
- Maintain transparent communication through task-specific updates and detailed monthly reports that outline actionable steps based on ROAS and cost-per-lead metrics.
Benefits & Perks
- Flexible, remote, on-call work arrangement allowing for capacity-based workload management.
- Direct collaboration with marketing leadership and access to structured project briefs.
- Monthly payment schedule.
- Opportunity for a paid account audit exercise during the recruitment phase.
- Chance to contribute to a scaling brand within the healthcare industry.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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