PR and Digital Marketing Manager

About the Role

This remote position for a PR and Digital Marketing Manager is vital for fostering organizational growth by converting executive strategy into concrete marketing operations. You will collaborate with management to create campaign themes, communications, and promotional deals related to various offerings such as memberships and jet cards. Thriving in an intensive, high-output workplace, you must demonstrate accuracy and velocity while staying focused on outcomes. You will manage digital marketing projects throughout their full lifecycle, covering everything from early-stage strategy through implementation and performance-based refinement. Your objective is to discover expansion possibilities and guarantee that marketing activities effectively bolster business objectives and the productivity of the sales funnel.

Requirements

• You should possess a minimum of 6 years of digital marketing background, although candidates with at least 3 years of exceptionally pertinent experience might be reviewed.
• You are required to demonstrate significant expertise in Meta/Facebook ads, Google AdWords, and broader paid media tactics.
• You need to be highly skilled in using content management systems, specifically Webflow, and email marketing software.
• You must have a robust understanding of SEO practices along with superior verbal and written command of the English language.
• You are expected to be an execution-oriented, organized, and self-starting professional capable of balancing strategic planning with day-to-day tasks.
• Possessing certifications in relevant platforms, HubSpot or Klaviyo accreditation, and background in GTM strategy or revenue operations is viewed as a plus.

Responsibilities

• You will uncover expansion potential across paid media, email, SEO, and PR, while simultaneously deploying marketing promotions.
• You will construct and implement email automation sequences within Klaviyo or HubSpot, create landing pages, and generate content optimized for search engines using Surfer SEO.
• You will handle lead categorization, manage the health of the sales pipeline, and oversee the transition of leads to sales to verify accurate data tracking.
• You will engage in media relations via channels such as Featured or Qwoted to secure backlinks and monitor media coverage.
• You will generate recurring weekly documentation on campaign results, conversion metrics, and lead quantity, utilizing these data points to highlight constraints and recommend enhancements to executive leadership.