Product Development Manager

About the Role

BM Digital is an industry-leading marketing agency focused on scaling eCommerce businesses. Founded by operators with extensive experience in growing unicorn and nine-figure enterprises, the company specializes in creative innovation, media strategy, and operational excellence. Managing over $100M in annual digital ad spend with a global footprint across San Francisco, New York, London, and Hong Kong, BM Digital prioritizes a collaborative and inclusive culture. The Product Development Manager will lead the product strategy, using market research, competitor benchmarking, and data analysis to identify and capitalize on new growth opportunities. This position involves full ownership of the product roadmap, from conceptualization through to market launch, while working closely with creative and growth teams to ensure each launch thrives in the eCommerce space.

Requirements

• Possess 3-5 years of direct experience in product development, management, or marketing within the nutrition, health, wellness, or skincare sectors.
• Proven success in bringing physical consumer goods from ideation to market within a DTC or eCommerce environment.
• Strong proficiency in monitoring key performance metrics including LTV, CAC, and repeat purchase rates.
• Demonstrated expertise in supplier relationship management, cost negotiation, and quality control.
• Knowledge of health and wellness industry compliance standards and high-level proficiency in English.
• Ability to work independently in a remote environment while coordinating with US and EU teams.
• Familiarity with project management platforms such as ClickUp, Asana, or Notion is highly preferred.

Responsibilities

• Oversee the end-to-end product development lifecycle, including roadmap definition, formulation briefs, sampling, final approvals, and launch execution.
• Manage key partnerships with external manufacturers, formulators, and packaging vendors to guarantee project quality and adherence to timelines.
• Develop data-backed business cases evaluating COGS, margins, and projected customer lifetime value.
• Ensure full regulatory compliance, particularly regarding FDA and FTC guidelines.
• Monitor post-launch metrics to inform product iterations, line extensions, and bundling opportunities.
• Lead cross-functional communication and project coordination across multiple time zones to align stakeholders on milestones and risk management.

Benefits & Perks

• This is a fully remote position that includes paid time off and paid holidays.