Senior Creative Strategist – DTC, E-commerce

About the Role

Hire Digital is looking for a Senior Creative Strategist to manage creative development for paid social advertising, specifically Meta campaigns. This remote, full-time position involves overseeing the complete creative cycle—from research and conceptualization to execution and data-driven optimization—to ensure advertising effectiveness and alignment with business objectives. The successful candidate will leverage industry-leading tools and workflows to maintain high standards of creative output while operating within US time zones.

Requirements

• Qualified candidates must possess at least five years of experience in creative strategy, with a strong preference for backgrounds in DTC brands or performance marketing agencies.
• A deep understanding of Meta advertising platforms, direct-response marketing principles, and creative performance metrics is essential.
• You must have a proven track record of successfully managing creative production processes and providing effective art direction.
• Applicants should have a strong portfolio that demonstrates successful campaigns and measurable, data-backed results.
• Furthermore, experience in the fashion, apparel, or lifestyle sectors is highly preferred.
• The ability to commit to a full-time schedule while working in alignment with US time zones is a critical requirement for this role.

Responsibilities

• The Senior Creative Strategist will be tasked with leading the creative strategy for Meta and other paid social media channels.
• Primary duties include developing engaging advertising concepts, crafting compelling hooks and scripts, and writing detailed creative briefs.
• You will be expected to oversee video editors and designers, providing clear art direction and ensuring rigorous quality control throughout the production process.
• A major part of the role involves analyzing campaign performance data to iterate and optimize creative testing strategies continuously.
• You will own the entire end-to-end creative lifecycle, from initial concept to briefing and final performance optimization.
• Additionally, you will drive production efficiency by implementing and managing AI-powered tools and modern workflows.