Senior Digital Marketing, E-Commerce Specialist

About the Role

Pear Tree is hiring a remote Senior Digital Marketing and E-Commerce Specialist to lead multi-channel digital strategies. In this role, you will be responsible for driving brand growth through social media expansion, paid media initiatives, and the comprehensive management of e-commerce storefronts, ensuring high operational standards and excellence in client service.

Requirements

• Qualified candidates must possess at least three years of dedicated experience in digital marketing or e-commerce at a senior level.
• A minimum of two years of experience running campaigns or managing customer operations tailored specifically to Australian audiences is essential.
• You must have a proven track record of managing Google Ads campaigns with a demonstrable return on investment and possess a comprehensive working knowledge of Shopify administration and product catalog management.
• Proficiency with visual design suites such as Canva or Adobe Creative Cloud is required, alongside excellent written and verbal English communication skills.
• Candidates must also be highly organized, detail-oriented, and capable of working independently while maintaining a strong command of digital marketing metrics and web analytics tools.

Responsibilities

• The successful candidate will architect and execute social media growth strategies for Instagram and Facebook while developing content calendars that reflect brand storytelling and product launches.
• You will design digital assets using Canva or Adobe Creative Suite and manage Google Ads campaigns across Search, Shopping, and Display by conducting keyword research and audience segmentation.
• Daily responsibilities include overseeing Shopify storefront operations, such as product listings and on-site merchandising, and managing direct-to-consumer email marketing through platforms like Klaviyo or Mailchimp.
• Additionally, you will deploy automated lifecycle email sequences, monitor website performance to identify customer-journey friction points, and maintain operational documentation to refine standard operating procedures.
• The role also involves supporting production and logistics stakeholders and providing customer support regarding custom design specifications and order tracking.