Senior Marketing Manager – SEA
Posted 2 hours ago
You'll apply on the company's website.
About the Role
This organization is a forward-thinking entity celebrated for its innovative and disruptive approaches across various sectors. Operating through three core branches—Toys, Edge, and Tech—the firm consistently advances product design, automated systems, and construction tech. The Edge division focuses on creating modern consumer brands within the pet, baby, beauty, and health sectors, operating with a workforce of more than 5,000 employees globally. The Senior Marketing Manager for Southeast Asia is essential to defining and delivering the brand and business success of the Edge portfolio. Acting as the central connection between the Southeast Asian region and international marketing leadership, you will ensure that regional plans remain consistent with overarching company goals. You will spearhead consumer marketing and brand development, supervise a range of brands, and govern regional budgets, digital outcomes, and collaborative internal teams.
Requirements
- You should have at least six years of professional marketing experience, with a demonstrated ability to guide strategies across varied categories or brands.
- Experience within the baby, pet care, personal care, beauty, or FMCG industries is highly advantageous.
- You need a strong commercial mindset, with the ability to leverage P&L metrics, budget data, and performance analytics to inform marketing tactics.
- You must possess a proven record of linking brand and consumer initiatives to measurable commercial outcomes.
- You are expected to demonstrate exceptional leadership, with the capacity to manage, cultivate, and expand diverse marketing teams across various geographic regions.
- You should be adept at managing a wide-ranging brand portfolio at various maturity levels and be able to distribute resources efficiently.
- A degree in Marketing, Communications, or a related discipline is preferred.
Responsibilities
- You will oversee the brand and commercial performance for the Edge portfolio throughout Southeast Asia, including brands such as Millie Moon, Rascals, Hey Tiger, Bonkers, and MONDAY Haircare.
- You will assist commercial departments with retailer relationships and exclusive agreements while directing the consumer marketing and go-to-market strategies for product launches in Singapore, the Philippines, and Thailand.
- You will spearhead regional public relations, including the management of events, grassroots campaigns, and sampling activities.
- You will manage regional digital and e-commerce outcomes across various sales and social platforms.
- You will provide mentorship and leadership to Brand Activation and Influencer Coordinators, Designers, and Community Managers.
- You will be accountable for the regional marketing budget, coordinate with the global digital team to meet regional requirements, and ensure that all marketing campaigns are clearly briefed, executed, and tracked against set financial targets.
Benefits & Perks
- You will have access to merit-based progression and opportunities for professional growth within a culture that encourages collaboration across global and regional teams.
- While the workplace operates on an office-first model, certain flexibility may be granted based on business requirements, specific location, and the nature of the role.
- You will have the option to utilize AI-supported interview recording and transcription tools.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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