Senior Marketing Manager – SEA
Posted 3 hours ago
You'll apply on the company's website.
About the Role
This organization is a forward-thinking entity celebrated for its innovative and disruptive approaches across various sectors. Operating through three core branches—Toys, Edge, and Tech—the firm consistently advances product design, automated systems, and construction tech. The Edge division focuses on creating modern consumer brands within the pet, baby, beauty, and health sectors, operating with a workforce of more than 5,000 employees globally. The Senior Marketing Manager for Southeast Asia is essential to defining and delivering the brand and business success of the Edge portfolio. Acting as the central connection between the Southeast Asian region and international marketing leadership, you will ensure that regional plans remain consistent with overarching company goals. You will spearhead consumer marketing and brand development, supervise a range of brands, and govern regional budgets, digital outcomes, and collaborative internal teams.
Requirements
- You should have at least six years of professional marketing experience, with a demonstrated ability to guide strategies across varied categories or brands.
- Experience within the baby, pet care, personal care, beauty, or FMCG industries is highly advantageous.
- You need a strong commercial mindset, with the ability to leverage P&L metrics, budget data, and performance analytics to inform marketing tactics.
- You must possess a proven record of linking brand and consumer initiatives to measurable commercial outcomes.
- You are expected to demonstrate exceptional leadership, with the capacity to manage, cultivate, and expand diverse marketing teams across various geographic regions.
- You should be adept at managing a wide-ranging brand portfolio at various maturity levels and be able to distribute resources efficiently.
- A degree in Marketing, Communications, or a related discipline is preferred.
Responsibilities
- You will oversee the brand and commercial performance for the Edge portfolio throughout Southeast Asia, including brands such as Millie Moon, Rascals, Hey Tiger, Bonkers, and MONDAY Haircare.
- You will assist commercial departments with retailer relationships and exclusive agreements while directing the consumer marketing and go-to-market strategies for product launches in Singapore, the Philippines, and Thailand.
- You will spearhead regional public relations, including the management of events, grassroots campaigns, and sampling activities.
- You will manage regional digital and e-commerce outcomes across various sales and social platforms.
- You will provide mentorship and leadership to Brand Activation and Influencer Coordinators, Designers, and Community Managers.
- You will be accountable for the regional marketing budget, coordinate with the global digital team to meet regional requirements, and ensure that all marketing campaigns are clearly briefed, executed, and tracked against set financial targets.
Benefits & Perks
- You will have access to merit-based progression and opportunities for professional growth within a culture that encourages collaboration across global and regional teams.
- While the workplace operates on an office-first model, certain flexibility may be granted based on business requirements, specific location, and the nature of the role.
- You will have the option to utilize AI-supported interview recording and transcription tools.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
Similar Jobs
Senior Full Cycle Recruiter
WeAssist.io
This organization supports business growth by supplying professional virtual assistants to manage routine tasks, enabling clients to prioritize core business functions. The company provides a variety of efficiency-focused services, such as research, lead generation, and administrative support for inboxes and calendars, aimed at maximizing productivity for entrepreneurs. As a Senior Full Cycle Recruiter, you will be instrumental in sustaining a high-caliber workforce by managing comprehensive hiring cycles that prioritize excellence and team alignment. This position is ideal for an experienced recruiter who enjoys utilizing cutting-edge technology to enhance hiring success within a remote, high-velocity setting. You will collaborate with a progressive team to implement AI-enhanced processes, ensuring talent acquisition remains efficient and meets rigorous quality benchmarks.
Video Editor – Healthcare, Social Content
Pear Tree.
An experienced Video Editor is needed to produce healthcare-focused social media content. Your primary objective is to convert raw footage of medical procedures, educational material, and consultations into polished, professional videos. You will be tasked with developing captivating short-form content for platforms like TikTok and Instagram Reels, in addition to creating video sales letters for web landing pages. This position requires a creative individual who can effectively translate complex medical topics into compelling stories while upholding visual standards and project consistency.
Production Specialist
Delegate CX
This organization specializes in assisting U.S. companies in expanding their workforce by connecting them with skilled international talent. Through a unique 4D methodology and extensive training programs, the firm simplifies recruitment and integration, helping clients achieve growth more efficiently. The business model emphasizes the smooth incorporation of remote, full-time staff into client operations to support continuous business expansion and operational longevity. The Production Specialist is an essential function, responsible for overseeing intricate order processes and maintaining transparent communication across vendors, sales departments, and end clients. This remote role provides a dedicated path for supporting U.S. operations while fostering professional advancement through internal training and growth programs.