Senior Performance Marketing Manager

About the Role

Pear Tree is seeking a remote Senior Performance Marketing Manager to architect, execute, and scale high-conversion advertising campaigns on Meta and Google Search. This fast-paced role requires turning complex project narratives into successful creative testing frameworks while managing sophisticated account operations. The ideal candidate will utilize data-driven strategies and AI tools to optimize campaign results and provide strategic impact.

Requirements

• The ideal candidate must possess at least five years of direct, hands-on performance marketing experience, ideally gained within an agency environment managing multi-client portfolios. A deep and current technical proficiency in Meta Ads Manager and Google Ads is essential, alongside a demonstrated history of driving high-intent lead generation with a focus on sales outcomes. Candidates must have practical experience configuring GA4, GTM, Meta CAPI, and custom Looker Studio dashboards. The ability to work in full alignment with Sydney, Australia business hours is a strict requirement for this role.
• Strong candidates will exhibit exceptional communication skills, both written and verbal, which are necessary for producing executive-ready summaries and creative briefs. Furthermore, the role requires active daily integration of AI workflows into campaign development and analytical tasks. While not mandatory, it is highly preferred that applicants have experience in landing page design, conversion rate optimization, technical SEO, and automation platforms such as Zoho or Brevo. Prior exposure to Australian real estate marketing is considered a significant advantage.

Responsibilities

• The Senior Performance Marketing Manager is responsible for architecting and managing high-performing Meta Ads and Google Search campaigns, including oversight of budget pacing, bid strategies, and negative keyword management. Key duties include setting up and auditing tracking systems like GA4 and Google Tag Manager, integrating CRM data for offline conversion tracking, and building comprehensive Looker Studio dashboards to monitor ROI and sales performance. The role requires regular monitoring of creative fatigue, the creation of briefs for design teams, and the execution of ongoing creative testing frameworks.
• Additional responsibilities include auditing user journeys to propose landing page improvements and delivering weekly written reports on campaign performance and strategic shifts. The manager will also lead technical SEO and Answer Engine Optimization initiatives, including site speed improvements. Finally, the role demands a commitment to utilizing AI tools for data analysis, reporting synthesis, and the development of standardized operating procedures to maintain operational excellence across all managed accounts.