SEO Specialist – iGaming, Casino
Posted 40 minutes ago
You'll apply on the company's website.
About the Role
This position involves working as an SEO Specialist within the fast-paced casino and iGaming sector. Your focus will be on stimulating organic traffic growth by executing technical strategies, planning content, and managing off-page initiatives. You need a highly analytical approach to succeed in this competitive field and must ensure all optimization efforts support overarching marketing targets and business goals.
Requirements
- Minimum of two years of practical experience in search engine optimization, specifically within the affiliate, casino, or iGaming spaces.
- Solid grasp of competitor research, keyword analysis, and technical SEO principles, including the expertise to audit websites to enhance structure and crawlability.
- High level of proficiency with professional tools including Ahrefs, SEMrush, Google Search Console, GA4, and Screaming Frog.
- Strong interpersonal skills combined with a focus on growth and the ability to work alongside developers and content creators to turn analytical findings into tangible site enhancements.
Responsibilities
- Perform thorough technical evaluations and create plans to resolve issues related to site indexation and performance.
- Conduct extensive keyword research and evaluate competitors to inform content strategies, including creating SEO-focused briefs and refining current articles.
- Oversee campaigns for link building, discover fresh outreach prospects, and keep watch over the caliber of the backlink portfolio.
- Utilize analytical platforms to measure rankings and search presence, while working with the team to apply improvements and remain current on AI developments and Google search engine updates.
Note: This listing is summarized and paraphrased by WorkNow from a publicly posted role. For the original wording and full details, please refer to the employer's official posting.
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